They call today Cyber Monday; the Internet Sale day for consumers who want to get deals just like the ones in stores last Friday. I saw this deal and could hardly believe my eyes; Southwest has a fare from NYC to San Francisco for $39 each way December 7-11, 2009 (and returns on December 11-14, 2009 are also $39). Fares do not include taxes or fees, but even with those charges, this is still a great deal! If you have any friends who live in New York and they want to come visit before the holidays, you can buy them tickets to sunny (warm) California and join them in San Francisco for a holiday.
Getting from Los Angeles to San Francisco is also on sale today because Alaska, Virgin America, United, and American Airlines are ALL posting fares of $39 each way (excluding all taxes and fees). Hurry and buy your tickets now while there are still seats left and while these fares are still good; like Cinderella, they will disappear at the stroke of midnight (if they don't get sold out by then).