It is getting to be that wonderful time of the year, when sales start appearing on all the items you wanted for Christmas but did not receive. In this slow economy, stores at the beach are struggling to stay afloat until the weather warms.
Every January I head down to Laguna Beach to visit my best friend Cindy, and to shop at all the stores which have "local" sales; about the only people in town and shopping in January at the beach are the locals, so the savings are a nice bonus for being an all year resident.
Soul to Sole has two locations within walking distance of each other in Laguna; the Beach Street store has the higher end designer merchandise, while the Coast Highway store has a little of everything, including the funky fads that are a one season or one occasion buy.
The little local secret is that the second week of January the Coast Highway store has a $12 shoe sale where nearly every pair (a few window display items are $50) is $12. Yes, you read that correctly. The shoes range from Jeffrey Campbell, to Kors and Blowfish; designer shoes which retail for about $100 normally, so we are not talking about the ugly, cheap, hurt your feet shoes that are truly only worth $12. A bargain is only a bargain if you receive value and use from your purchase.
So act like a local this year and head to Laguna for some very satisfying sole food.